Retailers of Art & Photography Supplies

The two basic ideas that we would like you to think about could be expressed as “Design online – pick up in your neighbourhood” and “Your customers can design their own framing jobs in your shop.”

No matter where in the world the branches of your business are located – in the US , Japan , Australia or Russia – there are only 3 ways in which artists and photographers will order their mounts if they want to come and pick them up at the shop.

1. They noted down the measurements for the mount on a piece of paper.
2. They drew a dimensioned sketch, which is probably most often the case.
3. They bring the original artwork with them and require help measuring it and determining the size of the openings as well as their position.

Dealing with these ordering methods is what takes the most time. Cutting the mount later with a CMC is done very quickly.

Here is our idea for you: offer your customers, for example, a 10 % rebate if they enter the framing data themselves using a computer in your shop or from their home.

Even if your employees take 10 minutes familiarising a customer with the program, this would still mean excellent business because once they are familiar with it, customers can create many mounts without requiring extra counselling time. With multi-opening mounts, you could even offer a 25 % rebate and it would still be very advantageous for both you and your customers.

You hardly ever sell multiple-opening mounts? This will change quickly once you start offering them in an easy-to-use design environment, such as the Online-Framing Studio.

Screenshot

Please take a look at the multiple-opening mounts customers have ordered from PPWRD in the last 30, 60 or 90 days. You’ll find some interesting and quite entertaining designs.